Pacific+ is a crafty crew of content creators. We understand audiences and translate this for our clients to ensure we reach identified target markets via clever customised content solutions. This is what excites us and in turn the audiences for whom we create content. Every. Single. Day.
The secret to our ongoing and leveraged success is our people. What sets us apart are the individual talents – together with our access to media and resources.
Pacific+ is part of Seven West Media: the leading integrated- multi-platform media business in Australia.
Seven West Media (SWM) comprises Seven Television, the leading free to air capital city television network; Pacific Magazines, the country’s second largest consumer publishing group by readership; Yahoo one of the nation’s most successful internet platforms, as well as Western Australia’s leading newspaper- The West Australian and associated WA regional newspapers and radio stations. Our ability to reach a vast number of key consumer categories across our multiple media properties allows us to aggregate audiences by creating integrated content strategies for our customers’ brands.
We create best practice benchmarks and work with top technologies to create awe-inspiring content.
We devise social and digital strategies that amplify messages to audiences, via responsive platforms for omni-channel reach.
We work with you to achieve your objectives.
Pacific+ have been working with us for almost three years to create content that speaks to the one common passion point for our broad customer segment – the joy of the drive. Pacific+ have been able to deliver award winning content across our preferred channels that not only satisfies the value add of quality travel journalism to our readers, but also integrates Toyota brand messaging in an engaging editorial style. To date, the engagement survey we hold at the end of every issue proves that our customers are spending more and more time with our brand via their preferred option of magazine or digital app.
We regard Pacific Plus as an extension to the Coates Hire marketing team. They are there to assist us develop and produce our key business to business magazine GearUp plus supply editorial and online content as required. They understand our business and where we fit in the Australian marketplace and are capable and willing to deliver multi-platform content on very tight deadlines and to brief. As Coates Hire has developed and expanded its offering particularly as an end-to-end solutions provider for complex construction projects Pacific Plus has always been willing to assist and support our marketing objectives, initiatives and strategies.
In terms of editorial strategy and guidance Pacific+ exceed our expectations. The team comes equipped with endlessly flowing ideas designed to support the evolution of the Victoria Racing Club and its associated events which closely align to the brand’s heritage, vision and values. Pacific+ has an intimate understanding of our major annual event, the Melbourne Cup Carnival. We have spent over 15 years collaborating with the team for our Carnival magazine – just one example where fresh and focused results are assured because of the overall synchronicity that lies behind the skilled content creators and their insight into the racing calendar’s premier celebration.
SBS is an industry leader in delivering quality food programing and content from across the globe in the homes of Australians, and our partnership with Pacific+ has seen the perfect extension of that. SBS Feast magazine aligns with our passion for celebrating diverse cultures and cuisines through the telling of stories, sharing of recipes and exploration of the vast array of cultures in Australia.