We were the pioneers of custom publishing in Australia, bringing the concept to the local marketplace in 1991, first as Text Media,then Text Pacific and now as Pacific+.
As Australia's most experienced custom publisher, we have worked with many of the country's most recognisable brands, including ANZ, CBA, NAB, Weight Watchers, Telstra, Optus, American Express, Citigroup, Starwood, Echo Entertainment, Westrac, Virgin Australia, Ford, BMW and Lexus.
Our landmark joint venture launch of Woolworths' Australian Good Taste in1996 is still one of the most successful custom magazines ever produced. It helped increase Woolworths' share of voice, reinforced market position and increased product sales. This demonstarted the power of bringing a strong brand and magazine together.
Weight Watchers is another example. The custom magazine we publish for them inspires emotional engagement, develops trust, delivers action and yields measurable results.
Similarly, Virgin Australia Voyeur, which we have been publishing ever since the airline’s first flight back in 2000, has grown to be a much admired in-flight publication, both by readers and advertisers alike, and now extends across the Virgin group of companies servicing our region.