Virgin Australia

"The evolution of our content into the digital space, driven by Pacific+, has created a content eco-system that allows our brand to touch our guests at every stage of their journey with us." - Jennifer Woodward, Virgin Australia

Virgin Australia

 

The team at Pacific+ have been producing the Virgin Australia Voyeur magazine since the airline’s inception in 2000. The magazine and its content has deftly represented our company’s voice and brand as it has transformed and grown over the years. The evolution of our content into the digital space, driven by Pacific+, has created a content eco-system that allows our brand to touch our guests at every stage of their journey with us.

Jennifer Woodward Public Affairs Manager, Virgin Australia

 

Transporting people – it is the central focus of any aircraft carrier. When your Virgin Australia, though delivering “the world’s most engaging, stylish and effortless flying experience” for an always on the move Australian and International traveller is your MO. For as long as the iconic brand has been imbibing passenger journeys (to exotic and interesting destinations via Oz) with frivolity and fanciful escapism Pacific+ has been charged with infusing its guests inflight experience with forward-thinking, simply smart and engaging content. All via the Virgin Australia Voyeur Magazine brand.

 

In 2015 Pacific+ is proud to say that we’re celebrating 15 years through partnership with Virgin Australia. 15 years. In relationship terms, there is no arguing 15 years represents a significant milestone.

 

What a ‘joy’ ride it continues to be.

 

The inherent digital transformation of the airline’s brand has also seen the metamorphosis of their traditional custom content channels. Pacific+’s vision and embrace for fresh ideas and technologies especially fitting for mobile and tablet platforms including iPhone, Android and iPad assures Virgin Australia’s reinforced growth of their position as a vibrant, innovative and future-focused airline of choice and the go-to for travel insight, inspiration and solutions.

City Guides App

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Virgin Australia Magazine

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Content Pacific+ commissioned to generate

196 pp magazine, 12 issues a year
Magazine app, 12 issues a year, iOS + android
Travel Guide apps, 24 issues a year, iOS + andriod

Content created

Virgin Australia Voyeur magazine
Virgin Australia Voyeur magazine app
Virgin Australia Voyeur travel guide apps

Date

December 15, 2014

Category

Clients