The CostCo Connection: collaborative every step of the way

Conferring over iPad to arrive at the Hero shot.

The CostCo Connection: collaborative every step of the way

 

The collaborative nature of how we like to work with our partners really shone for me today.

I visited our Specialty team on location at Sydney Photography Studio, Rosebery, where I was greeted by the team from Costco Australia, our trusted and talented Food Stylist Fiona and Photographer/Art Director Tom.  The reason for gathering on a gloomy autumn Friday in the beautiful loft style photography studio was to complete a day of shooting for the upcoming edition of Costco’s custom magazine: The Costco Connection.

Fiona puts a final touch to the super foods spread before Nicole and Jenna take positions with light reflection boards.

Fiona puts a final touch to the super foods spread before Nicole and Jenna take positions with light reflection boards.

The goal: to bring to life the products (of which there are over 4000 in the warehouse) featured in the winter edition. Tom’s expert photographic eye combined with Fiona’s ability to display products for best recognition was a process that I thought became a little magical. Likewise Costco’s Kyla and Jenna offered a hands-on element, conferring with the team on reaching the hero shot for each supporting article or feature story.

I realise that it’s not every client who wants to be involved to this level but for Pacific+ it’s a fantastic feeling to know, with the Costco team present and contributing their ideas and fervour to each shot, that the chances of producing a product they love is assured.

What a fun Friday feeling I left with, knowing that they had more to shoot and prepare for, not to mention some yummy product testing to be done post shoot too!

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The final product: from shoot to spread in The Costco Connection

 

Super Foods

All the Super Foods on display